— Executive · Athlete · Creator
Jordan
Crudo
A rare convergence of professional hockey, executive leadership, hospitality, and music. Forty years. Six disciplines. One signature.
The Portfolio · Six Disciplines
A Life In Chapters
Chapter I · The Ice
Hockey
A professional career forged on the ice — from a 6'6" goaltender in the Winnipeg Jets and Tulsa Oilers systems to a coach for two of the NHL's marquee franchises.
- Jul 2024 — CurrentCoachNew York Rangers
- Jun 2025 — CurrentHockey DirectorCamp Pontiac
- Jan 2024 — Jul 2024CoachFlorida Panthers
- Oct 2016 — Oct 2019CoachEvolution Hockey
- Oct 2012 — Dec 2016Professional Hockey PlayerWinnipeg Jets / Tulsa Oilers
Chapter II · The Boardroom
Business
A decade-plus of executive leadership across athletic gear, music, and fundraising — building organizations from founding vision to operational scale.
- Feb 2025 — CurrentVice President of FundraisingCreo Social
- Oct 2014 — Jun 2024CEO & FounderProGearStars LLC
- Oct 2016 — Jan 2024COO / PresidentProMusicLeague Records
- Jun 2015 — Jan 2024PresidentPapillon Pavilion Entertainment
Chapter III · The Table
Hospitality
From luxury resort management to virtual culinary brands — fifteen years curating service, atmosphere, and taste at the highest level.
- 2025 — CurrentOwnerGoldey Luxe Pizza (Virtual Brand)
- 2023 — 2025Manager · Chef · BartenderThe Landing Bar & Restaurant
- 2013 — 2016ManagerWyndham Tulsa Resort
- 2012 — 2016ManagerInfuzion Restaurant & Nightclub
- 2010 — 2012Manager · ChefPrivateLux Catering
Chapter IV · The Rolodex
Celebrities
Through ProMusicLeague Records, Papillon Pavilion Entertainment, and the wider industry — a career spent in rooms with culture's biggest names.
Featured Collaboration
Snoop Dogg
A landmark collaboration with the West Coast icon — a chapter in a broader career bridging professional sports, music labels, and entertainment ventures.
Chapter V · The Standard
Luxury
A lifestyle and operating standard defined by craftsmanship, presence, and discretion. From equine estates to private catering to virtual luxury brands, the through-line is uncompromising quality.
- Oct 2019 — Dec 2024President · Barn Manager · Vet-TechElegance De Equine
- 2025 — CurrentFounderGoldey Luxe Pizza
- 2010 — 2012Manager · Server · ChefPrivateLux Catering
Chapter VI · The Stage
Music
Eight years leading ProMusicLeague Records and Papillon Pavilion Entertainment — signing artists, producing records, and developing a global roster of recording talent.
Direct music video links can be added here on request — share the URLs and they'll be embedded inline.
Inquiries
Let's Build Something Rare.
For executive opportunities, coaching engagements, label partnerships, and luxury ventures.